Break it big: the blog
Get tactical help to launch and amplify your writing career.
Ultimate copywriter career pivot guide | Part 2 of 3: The portfolio
What should a copywriting portfolio look like in 2025? I dug into 34 real job posts to find out. Whether you’re freelance or in-house bound, you’ll learn how to make a portfolio that reflects today’s market—and gets you hired. Plus: what to do if you don’t have any samples yet.
Ultimate copywriter career pivot guide
Pivoting into copywriting? Step one: a writer-specific resume. In this guide, I’ll walk you through exactly how to optimize your resume, highlight your writing skills, and make sure recruiters see your value—without making them guess. (Part 1 of 3).
Make big things happen
Planning a huge year for Copy House Urchin in 2025. Here’s what I did to plan my biggest year ever.
6 ways to prove your skill besides great writing samples
Being a brand new writer comes with some serious hurdles. And those make it impossible to even get started. Here are 5 ideas to build credibility and authority, even if you have zero experience.
5 Fatal portfolio mistakes and 1 thing that fixes all of them
Sometimes mistakes cost you the job. Make sure you’re aware of common portfolio mistakes so you look like a seasoned pro (and not an amateur).
Don’t make this mistake when trying to break into copywriting…
Don’t make this mistake when trying to break into
What to do when no one will hire you as a copywriter…
What to do when no one will hire you as a copywriter
20 questions, copywriter edition: part 2
20 copywriter and portfolio questions, answered by a real copywriter.
20 questions, copywriter edition: part 1
Rowan is answering every question she gets asked about becoming a writer and building your portfolio…well, 20 of them. Here’s the first 10.
Copy House Urchin’s origins and why we’re here
Copy House Urchin updates and new beginnings.
How AI is impacting jobs for new writers
Did AI just edge out new copywriters? Get your game plan to beat AI and land your first gig as an aspiring writer.
Breaking into copywriting? Here’s what you’re up against…
When you’re a writer with a non-traditional resume, you may discover how impossible making a career transition can be. First, assess your skills gap and get on the road to writer.
The 2 Invisible Gatekeepers Between You and the Interview Seat
Getting an interview right now is HARD. There are two gatekeepers between you and the opportunity. Learn about them and how to disarm them effectively.
Write These 5 Assets for Your First Copywriting Portfolio
Begin your copywriting career by writing thses 5 types of content.
Why Is It So Hard to Break Into Copywriting Right Now?
Why is it so hard to get an interview right now? We are breaking down the reasons and how to leapfrog these obstacles.
Increase Your Value For Interviews, Reviews, and Retrospecitves
How to speak about your signature process, approach, or style during interviews, reviews, or retrospectives. With verbiage and script examples.
NSFW: Sexist Microaggresions in a “Progressive” Company
Sexist microaggressions in a ‘progressive’ workplace. You might think your company is inclusive and equitable, but if you’re hearing conversations like this, then you need to do something about it.
The 7 C’s of Irresistible Portfolios
Copywriting portfolios need more than writing samples to make a good impression. They need these 5 C’s: Content, Context, Credibility, Curve, and Contact. This is how to add them to your portfolio.
7 New Policies I’m Starting with My High-Ticket Clients in 2023
How do you avoid uncomfy client interactions that end with them grumpy and asking for a refund? Well, I have had some of these not-so-great encounters and I’m sharing 7 things I’m doing with all my high-ticket clients starting now.
Ready to Move On or Move Up?
Identify your transferable skills, build your portfolio with what you’ve got, and make a move.