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Ultimate copywriter career pivot guide | Part 2 of 3: The portfolio
Rowan Woolsey Rowan Woolsey

Ultimate copywriter career pivot guide | Part 2 of 3: The portfolio

What should a copywriting portfolio look like in 2025? I dug into 34 real job posts to find out. Whether you’re freelance or in-house bound, you’ll learn how to make a portfolio that reflects today’s market—and gets you hired. Plus: what to do if you don’t have any samples yet.

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